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Digital networking is the key to success

A lead generation specialist has started a new business to help clients generate their own sales leads.

Link Creator is the brainchild of James Gibbons, an expert in generating marketing leads for clients through social media, marketing automation and phone data. James says his extensive knowledge in lead generation and sourcing contact details of key influencers within target businesses is a critical part of starting and growing a business.

St Mary’s ward member, Councillor Iris Andersen, presented James with a £750 Business Incentive Grant and said: “James has spent a lot of time researching the best ways to put people in contact and is very forward-thinking with digital technology. I have no doubts his business will be a success and I wish him the best of luck in this new venture.”

James added: “I’m really pleased that I decided to launch my own business - it’s going really well so far. I’d like to thank Test Valley Borough Council for the grant. I will put the money towards marketing and promoting Link Creator.”

The Council’s Business Incentive Grants are available to anyone looking to set up their own business in Test Valley. Anyone who successfully applies for the grant will receive a grant of £750 if their business is still going strong six months later.